Grundig values form & function, an inspiration taken from famous designers Charles and Ray Eames.
This American husband and wife team were responsible for some of the most iconic examples of 20th century design. They began working on their designs from the spare bedroom of their rented apartment in Los Angeles, where they built a home-made moulding machine to bring their ideas to life. They called this machine the ‘Kazam!’ a reference to how the machine could mould plywood ‘like magic’.
Charles and Ray continued to experiment with moulding plywood, producing sculpture, tables, chairs and even children’s toy animals. Their approach to design centred on celebrating the beauty of everyday objects. For example, on their honeymoon they picked up a piece of tumbleweed which they hung in their house. This love of organic structures was evident in their designs, all of which followed an organic, flowing aesthetic. Their organic ethos in design work won them first place in The Museum of Modern Art’s ‘Organic Design’ competition in 1940.
In 1956, they produced the iconic Lounge Chair made from leather and high quality moulded plywood. The chair became an instant design classic thanks to its simple, elegant aesthetics. It was the must-have piece for every stylish office during the 1960s and 70s.